Objectives of Business
Business is an integral part of society and it must, therefore, fulfill the expectations of society. Business activities should be carried on in a socially desirable manner. In fact, profits can beat be earned in the long run by putting the needs of society above profit. In other words, service first and profit next should be the motto of business because business has no meaning unless it can serve and satisfy customer at a profit. Business is expected to supply the goods of good quality at reasonable price. Consumers prefer to buy a product which is pure, safe or durable in quality and is available at a reasonable price. Therefore, producing and selling goods of proper quality at reasonable prices in an important social objective should of business. A businessman should not indulge in anti-social practical like hoarding, black marketing and adulteration to make quick money.
Some businessmen make money by misleading and exploiting people through false advertising. Such anti-social practices not only spoil the image of business but also lead to punishment. Therefore, businessmen should avoid these undesirable means of increasing profits.
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